Flat Rock Cellars launches iPad Tasting Menu— Winery First for Canada

Visitors to Flat Rock Cellars in Jordan, Ontario will have a choice to make when seeking a tasting menu: paper or iPad. Flat Rock Cellars is announcing its new iPad wine app for use in the winery’s tasting room.

The iPad application offers tasting room visitors the ability to engage with Flat Rock Cellars’ portfolio of wines as they taste or while waiting for their next pour. Flat Rock Cellars’ iPad app will allow visitors to browse through wines, read tasting notes, rate and “favorite” wines, learn more about the winery, sign up for a club, and order wine. The application for wineries is designed by Canada-based Vin65, a leading provider of wine ecommerce software solutions.

The application is more than just a one-way flow of information from winery to visitor. “This app provides a great customer experience by tracking the wines a customer tasted and creates a list of favorites”, remarks Vin65 President Andrew Kamphuis. “Another really cool feature is that these wine preferences become a part of the customer profile. Flat Rock can follow up with their customers with offers and content based on their taste preferences.”

Madronich is quick to note, “This won’t fundamentally change the winery experience and visitors will continue to be greeted by a friendly and knowledgeable staff member, a tour of the winery and a fantastic glass of wine.” He adds, “Now we have the ability to bring wine lovers even deeper into our world by easily sharing images and videos. When it’s the dead of winter and we’re trying to explain the benefit of our cover crop program, we can just punch up a shot of mustard seed in full bloom between the Gewurztraminer rows. It can really help to portray all the effort that we undertake to make great wine.”

About Flat Rock Cellars Flat Rock Cellars is an architecturally unique, five-level gravity flow winery surrounded by 80 acres of vineyards, located on the Twenty Mile Bench in Jordan, Ontario, specializing in Pinot Noir, Chardonnay and Riesling. Flat Rock Cellars was established based on a commitment to quality and the inextinguishable passion of its founders. The winery is guided by the mastery of modern techniques; where viticulture and winemaking come together with architecture and hospitality to create an experience as memorable as it is enjoyable. Visit www.flatrockcellars.com.